BASE launches pop-up stores in Wallonia: a new concept to enhance customer experience
Marche-en-Famenne, December 3, 2024 - BASE is launching a new concept in Wallonia alongside its existing outlets: pop-up stores. Two temporary stores will open in the next few weeks in the Province of Luxembourg: the first in Marche-en-Famenne on December 3 and the second in Arlon begin January. Besides creating a closer relationship with customers, the aim is to test the potential of new locations while experimenting with new approaches in terms of customer experience, which can then be implemented in its traditional stores. BASE is therefore offering a new customer experience, geared towards digital autonomy.
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BASE rewarded for investments in digital customer experience thanks to My BASE app
At Fast Company's prestigious 'Innovation by Design Awards' last August, the “My Budget Control” feature in the My BASE app was given an honorable mention in the ‘User Experience Design’ category. This feature in the app gives BASE customers considerably more control over their budget and bill. And that's not all: the application, which is celebrating its 10th anniversary this year, currently boasts the highest rating in the sector in Belgium on the Apple App Store and Google Play Store platforms.
BASE is launching onto the market for fixed Internet and TV throughout Belgium
From June 3rd, BASE will not only offer mobile services, but also fixed Internet and TV throughout Belgium. The new, competitively priced range is aimed at consumers who want to choose their own services and only pay for what they really need, without compromising on quality. BASE gives customers the freedom to choose the product that suits them best, while offering a life-long discount if they opt for several BASE products.
