BASE-customers can pay their Google Play purchases via their phone bill

BASE wants to support their customers in an optimal mobile experience. That’s why, today, BASE launches ‘Direct Operator Billing’ for purchases made on Google PlayTM. That makes it possible for all BASE customers to purchase apps, games, music, movies and books in the Google Play Store and pay for it via their phone.  

Currently BASE customers had to pay for their purchases in the Play Store via their credit card, a gift card, or other payment provider. As of today, customers using an AndroidTM smartphone, will be able to purchase their content and pay for it via their phone bill.  The service is enabled for both, postpaid and prepaid customers. Customers of BASE partners (JIM Mobile, Türk Telekom, Contact Mobile and Allo RTL) are also able to use this service.

The most common smartphones running Android are Samsung, HTC, LG devices, but also other smartphone brands have models running Android.

“With this launch we take another step in optimizing and simplifying the mobile experience for our customers”, says Jos Donvil, CEO of BASE Company. “As buying online and including apps to simplify your daily life is becoming a commodity we want to make that even easier for our customers with this new payment service. Last year we launched this offer for the Windows phone store, today we add an extra step.”


Google Play gives you one place to find, enjoy and share your favorite entertainment, from apps to movies, music, and books, on the web or any device. It uses the power of the cloud to manage digital entertainment - so you can buy a song or book on your phone, and have it available on your computer or tablet instantly. Learn more at

Android and Google Play are trademarks of Google Inc.

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BASE has innovation in the interest of the customer in its DNA. We are constantly listening to our customers, and are continuously questioning the practices and habits within the Belgian mobile market. Thanks to innovative product principles, BASE aims to improve the life of consumers, so that customers get the full 100% out of their subscription. At BASE, customers can count on flexible subscriptions, a great network and excellent service.

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