BASE is launching its first subscription, which adjusts automatically to customers

Brussels - Tuesday, September 12, 2017 - How many customers use the exact number of call minutes and volume of data per month in their mobile subscription? A tiny minority: apart from exceeding one's allowance and minutes or losing data, these days it is impossible to find a subscription to perfectly fit the profile of 11 million Belgian consumers. To put an end to the frustration that this can cause, on 13 September BASE is launching an offer that adapts to each customer: call minutes are automatically converted to mobile data, and vice versa, according to the user’s needs. As regards any amount that may not have been used, it is simply carried forward to the next month. In other words, nothing is ever lost, the user can get the absolute most out of what is included in his/her subscription.

BASE has analysed what Belgian mobile consumers really want today and has reached the following conclusion: consumers want a deal, which meets their actual needs and are fed up having to research which is the subscription best adapted to their consumer profile. They no longer want to pay for what they do not use and are fed up of nasty surprises at the end of the month. And quite rightly: the BASE analysis in fact reveals that less than one percent of customers have consumption perfectly adapted to their selected tariff plan: either they exceed it, or they waste it.

By way of example, every month, approximately 13% of customers[1] exceed their allowance. And when that happens, the overwhelming majority of customers cut back on their usage in order to stay within their subscription. Whereas really it’s the opposite, which ought to be happening. Furthermore, 95% of customers, who exceed their allowance, have not used up all their minutes or data available in their subscription. Otherwise, a customer’s mobile consumption varies from one month to the next: sometimes it’s more voice, sometimes more data. 

BASE has since decided to revolutionise things. The user no longer needs to do anything to adapt to his/her subscription as the subscription is going to monitor his/her usage and adapt automatically. Call minutes are automatically converted into data or vice versa without the customer having to do anything. And if the customer does not use up the full potential of his/her subscription, the balance is simply carried forward to the next month, to avoid any waste. Nothing is ever lost. 

Nevertheless, it is still possible to exceed one’s allowance. Thus this ultimate choice: there's no longer any question about overcharging for call minutes or volumes of excess mobile data, as is the case today. With the new offer, the price per GB or per additional minute will be the same inside or outside one’s allowance so as to avoid any nasty surprises. BASE to BASE calls and text messages  they continue to be unlimited (as before).

“This is a first in the Belgian market and our watchword is now flexibility: we are adapting to the actual market situation, with customers, who are all different and whose consumer profile develops over time. And whatever this trend may be in the future, our package will be perfectly adapted,” explains Magali Dumoulin, Head of Marketing for BASE.

This new package will be launched on Wednesday 13 September and is available to all. It continues to be based on current tariffs (15, 25, 35 & 45 EUR) and replaces the range of packages currently on offer. For BASE customers, it is possible to very easily activate this in just a few clicks (via their customer area on the www.BASE.be web site or the completely renewed My BASE app) or by going to a BASE shop.

For more information: www.BASE.be 

[1] The figures set out in this paragraph are based on the BASE 25 subscription, which is most commonly used.

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